The stats don’t lie. For #NWHW, we encourage women to take precaution & get a screening sooner than later.

Did you know black women are more likely to have dense breast tissue than white women? Learn more in support of National Minority Health Month: http://cs.co/6181Bc2n1 

In 2012, 40,000 mothers, daughters, sisters, aunts, wives and girlfriends lost the battle against breast cancer. Cisco CMO Karen Walker shares the hope that tech & the #iTBra can bring to women worldwide: http://cs.co/BCAM #BreastCancerAwarenessMonth

Big results can come in small packages – the iTBra is no exception. #DetectedMovie

What if an article of clothing could help change the fate of an estimated half-million women annually? Flavorwire explores the iTBra, the #InternetOfEverything, and the #DetectedMovie trailer: http://cs.co/fw24

Healthcare Goes Hollywood at SXSW Festival

By Joie Healy, Senior Manager of Social Media Communications at Cisco

Cutting-edge technology and inspirational filmmaking have long been hallmarks of the annual SXSW Interactive and Film Festivals in Austin, Texas. True to the spirit of the festivals, during this year’s gathering, the world will get a riveting sneak peek into how wearables, the Internet of Everything and advanced sensor technology are coming together in the fight against breast cancer.

DETECTED, an indie-documentary chronicling the creation, testing and marketing of the cancer-detecting iTBra, will make its world premiere at Cisco's Mimosas and a Movie: How Wearables Could Power Early Cancer Detection. Still in its testing phase, the iTBra is a promising new weapon in the fight against breast cancer, capable of automatically transmitting data from a sensor-equipped bra to a secure patient database. With real-time reporting, the iTBra has the potential to alert doctors and patients to early warning signs of breast cancer. And with early detection comes rapid treatment and hopefully, more breast cancer survivors.

The premiere of the Cisco-funded DETECTED trailer is the perfect opener to a wider discussion about the emerging role wearables are playing in advancing healthcare, something we've blogged and discussed in depth here at Cisco.  After the DETECTED trailer premiere, our own Bob Cooper will explore The Digital Health Communications Revolution during an expert panel discussion. During the discussion, Bob and other panelists will take a deep dive into how personalized, real-time health information transmission affects caregivers, patients and even policy makers.

Mimosas and a Movie: How Wearables Could Power Early Cancer Detection and The Digital Health Communications Revolution panel will both take place on Monday, March 16 in Austin, Texas.

•  Cisco’s Mimosa and a Movie: How Wearables Could Power Early Cancer Detection

             Moonshine Patio Bar & Grill

             303 Red River Street

             Austin, TX 78701

             11:00 a.m.  – 1:30 p.m.

• The Digital Health Communications Revolution

            JW Marriott (Med Tech Stage)

            110 E. 2^nd Street

            Austin, TX 78701

            3:15 p.m. – 4:00 p.m.

Connected healthcare is projected to become an $8 billion industry within three years. The DETECTED trailer premiere and digital healthcare panel are just the beginning of an ongoing conversation about developments in healthcare technology.

Headed to SXSW? We invite you to join us at these exciting events. You can RSVP for our DETECTED event here.

Following from afar? Join in the conversation using #DetectedMovie, #SXSW and #MedTech hashtags. 

A connected bra capable of detecting breast cancer could soon make this a reality. #DetectedMovie